Privacy Policy

Effective Date: 1st May 2024

This Privacy Policy is provided in a layered format. Click through to jump to a specific section:

1. What This Policy Covers

Practfull Ltd. takes the privacy rights of our Users seriously and adopts a high standard of compliance and confidentiality when dealing with your data. This Privacy Policy sets out the details of how data is collected and processed through the products and services we provide through (collectively, our “Services”).

2. Important Information and Who We Are

Purpose of This Privacy Policy

This Privacy Policy aims to give you information on how Practfull Ltd. collects and processes your personal data through your use of our Services, including any data you may provide through this Website when you purchase a subscription or sign up to our newsletter.

Our Services are not intended for children and we do not knowingly collect data relating to children via our Services.

It is important that you read this Privacy Policy together with any other Privacy Policy or fair processing policy we may provide on specific occasions when we are collecting or processing Personal or Sensitive Data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements other notices and Privacy Policies, and is not intended to override them.

Data Control and Processing

Where you are a User of Practfull Ltd.’s Services, we (the Company) will be the Data Controller in respect of certain Personal Data that you and your Staff may supply to us, or that we collect from you relating to you and your Staff (User Data).

As Data Controller of User Data, Practfull Ltd. determines the purposes for which and the manner in which User Data is, or is to be, processed. In this Policy, we describe the types of processing we may undertake with respect to User Data.

Where you or your Staff are responsible for the input of Client Data which may be collected, stored and processed as a result of your use of our Services, you will be the Data Controller. Regarding Client Data, the Company will be a Data Processor only.

In cases where you are collecting, storing and processing Client Data, you will determine the purposes for which and the manner in which that Personal Data is, or is to be processed. You will also be responsible for:

  • Informing your Staff and Clients of your own privacy policy and practices, including the lawful grounds upon which you are processing any Client Data;
  • Compliance with Data Protection Legislation including all data protection and privacy laws relevant to the territory in which you operate and/or which are applicable to your Clients;
  • Drawing the Client’s attention to this Privacy Policy;
  • Informing us if any Client objects to either your or our processing.

Client Data is to be distinguished from User Data, which the Company has collected from you and your Staff. For example, you may have agreed to our collection, use, transfer and storage of User Data (including data of your Staff) for the Company’s own business purposes including credit checks, administration of contractual arrangements, sales and marketing.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

Our Services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Services, we encourage you to read the privacy policy of every website you visit.

3. The Data We Collect About You

Personal Data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together as follows:

  • (a) Identity Data includes first name, last name, username or similar identifier, date of birth and gender.
  • (b) Contact Data includes billing address, delivery address, email address and telephone numbers.
  • (c) Financial Data includes bank account and payment card details.
  • (d) Transaction Data includes details about payments to and from you and other details of Products and Services you have purchased from us.
  • (e) Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
  • (f) Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • (g) Usage Data includes information about how you use our Services.
  • (h) Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

We do not collect any Sensitive Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with Products or Services). In this case, we may have to cancel a Service or Product you have with us, but we will notify you if this is the case at the time.

4. How Is Your Personal Data Collected

We use different methods to collect data from and about you including through:

Direct Interactions

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • Apply for our services or any of our products;
  • Subscribe to our service or publications;
  • Request marketing to be sent to you;
  • Enter a competition, promotion or survey; or
  • Give us feedback or contact us.

Automated Technologies or Interactions

As you interact with our Services, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.

Third-Parties or Publicly Available Sources

We will receive Personal Data about you from various third parties and public sources as set out below:

  • Technical Data from the following parties:
    • analytics providers such as Amplitude and error monitoring services such as Sentry based inside the EU; and
    • search information providers such as Google based outside the EU.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU.

5. How We Use Your Personal Data

We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:

  • (a) Where we need to perform the contract we are about to enter into or have entered into with you.
  • (b) Where we need to comply with a legal obligation.
  • (c) Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Generally, we do not rely on consent as a legal basis for processing your Personal Data, although we will get your consent when collecting Sensitive Data and before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new user(a) Identity;
(b) Contact
(a) Performance of a contract with you
To provide our Services and to process and deliver any orders including:
  • Provide our Services to you
  • Manage payments, fees and charges
  • Collect and recover money owed to us
(a) Identity;
(b) Contact;
(c) Financial;
(d) Transaction;
(h) Marketing and Communications
(a) Performance of a contract with you;
(b) Necessary to comply with a legal obligation
To manage our relationship with you which will include:
  • Notifying you about changes to our terms or privacy policy
  • Asking you to leave a review or take a survey
(a) Identity;
(b) Contact;
(f) Profile;
(h) Marketing and Communications
(a) Performance of a contract with you;
(b) Necessary to comply with a legal obligation;
(c) Necessary for our legitimate interests (to keep our records updated and to study how users use our Products/Services)
To enable you to partake in a prize draw, competition or complete a survey(a) Identity;
(b) Contact
(f) Profile;
(g) Usage;
(h) Marketing and Communications
(a) Performance of a contract with you;
(c) Necessary for our legitimate interests (to keep our records updated and to study how users use our Products/Services)
To administer and protect our business and our Services (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity;
(b) Contact;
(e) Technical
(b) Necessary to comply with a legal obligation;
(c) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity;
(b) Contact;
(e) Technical;
(f) Profile;
(g) Usage;
(h) Marketing and Communications
(c) Necessary for our legitimate interests (to study how users use our Products/Services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our Services, marketing, customer relationships and experiences(e) Technical;
(g) Usage
(c) Necessary for our legitimate interests (to define types of users for our Products and Services, to keep our Services updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or Services that may be of interest to you(a) Identity;
(b) Contact;
(e) Technical;
(f) Profile;
(g) Usage;
(h) Marketing and Communications
(c) Necessary for our legitimate interests (to develop our products/services and grow our business)


Our lawful ground of processing your Personal Data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our Products or Services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a Ltd company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

Promotional Offers From Us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which Products, Services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased Products or Services from us and you have not opted out of receiving that marketing.

Third-Party Marketing

We will get your express opt-in consent before we share your Personal Data with any third party for marketing purposes.

Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

Change of Purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6. Disclosures of Your Personal Data

We may share your Personal Data with the parties set out below for the purposes set out in the table ‘Purposes for which we will use your personal data’, above.

  • Service providers, acting as processors who provide IT and system administration services.
  • Professional advisers, acting as processors or joint controllers, including healthcare professionals, lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities, acting as processors or joint controllers, based who require reporting of processing activities in certain circumstances.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

7. International Transfers

We may transfer your data outside the European Economic Area (EEA). Many of our external third parties are based outside the EEA so their processing of your Personal Data will involve a transfer of data outside the EEA.

Whenever we transfer your Personal Data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your Personal Data to countries that have been deemed to provide an adequate level of protection for Personal Data by the European Commission. For further details, see European Commission: Adequacy of the protection of Personal Data in non-EU countries.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give Personal Data the same protection it has in Europe.

Please contact us if you want further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

8. Data Security

We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our users (including Contact, Identity, Financial and Transaction Data) for six years after they cease being users for tax purposes.

In some circumstances you can ask us to delete your data: see Your Legal Rights below for further information.

In some circumstances we will anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

11. Changes

We may modify the Privacy Policy from time to time, for example, to reflect changes to our Services (e.g., adding new features or benefits to our Services or retiring certain features of certain Services) or for legal, regulatory, or security reasons. If we do this, we’ll provide notice of the changes, such as by posting the amended Policy and updating the “Effective” date or, if the changes, in our sole discretion, are material, we may notify you through our Services or other communications. Any changes will apply on a going-forward basis, and, unless we say otherwise, the amended Policy will be effective immediately. By continuing to use our Services after we’ve notified you, you agree to be bound by the new Policy. You have the right to object to any changes at any time by ceasing your use of our Services and cancelling any subscription you have.

12. How to Reach Us

If you have a question about this Privacy Policy or our privacy practices, please contact our DPO using following details:

  • Full name of legal entity: Practfull Ltd.
  • Email address:
  • Postal address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.